What Rows is
A spreadsheet that treats data connection as part of the sheet rather than an export you import. CRM, advertising and analytics data can be pulled in live, and AI handles analysis, summarising, classification and anomaly detection in natural language.
Sheets can then be published as something else entirely: a form, a dashboard or a calculator.
What you can do with it
- Connect CRM, ad and analytics data to a sheet
- Ask questions about data in natural language
- Summarise, classify and forecast from a table
- Spot anomalies in a dataset
- Convert PDFs, screenshots and images into tables
- Publish a sheet as a form, dashboard or calculator
- Automate reporting workflows
Who it is for
- Business and operations teams
- Growth and marketing analysts
- Teams without a full BI stack
- Anyone whose reporting lives in spreadsheets
What to watch out for
- Sort out data sources and metric definitions first, or AI analysis produces confident nonsense
- It suits business-side analysis and does not replace a data warehouse or complex BI
- Connected accounts mean credentials and data access to review
- Published sheets expose data publicly unless permissions are set correctly
Pros & cons
✓ What we like
- Live data connectivity inside a sheet
- Natural language analysis
- Publishing to forms and dashboards
- Lower barrier than a BI platform
! What to watch out for
- Needs clean metric definitions to be useful
- Published sheets need permission checks
FAQ
How is it different from a spreadsheet?
Data connections, AI analysis and publishing are built into the sheet rather than added around it.
Can it replace a BI tool?
For business-side analysis and automation yes, but not for a data warehouse or complex BI needs.
Can I publish a sheet?
Yes. Sheets can be published as forms, dashboards or calculators.
Last reviewed: 2026-09-15
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