20paths

What 20paths is

A tool for interactive product demos. You capture a flow through your product and it becomes something a prospect or new user can click through, with annotations, chapters and a call to action at the end.

It sits between screen recording and documentation, and the framing on the site is explicitly about conversion rather than documentation.

What you can do with it

• Build a demo and let AI write the annotations
• Structure it with chapters and branching so different viewers take different paths
• Personalise intros and calls to action
• Translate a demo instead of re-recording it
• Embed into help centres, marketing pages and onboarding sequences
• Watch analytics to see where viewers drop off

Who it is for

• Sales teams needing repeatable walkthroughs
• Product marketing building launch tours
• Support teams replacing long written steps
• SaaS companies onboarding new users

What to watch out for

• It is not a video editor or a documentation system
• A demo still needs a script worth watching
• Embedded analytics send visitor data to a third party, so check that against your privacy policy
• Automated annotations are a draft; read them before publishing