What HubSpot is
A customer platform built around one shared record. Marketing captures leads, sales works the pipeline, service handles tickets, and all of it reads from the same contact data.
AI assists with writing copy, drafting follow-ups and summarising interactions.
What you can do with it
- Capture leads with forms and landing pages
- Run email campaigns and automation
- Manage a sales pipeline
- Handle support tickets and live chat
- Publish and manage content
- Report across the customer lifecycle
- Draft copy and summaries with AI
Who it is for
- Marketing and growth teams
- Sales teams needing pipeline visibility
- Customer service and success teams
- Companies wanting one CRM across functions
What to watch out for
- Consent, unsubscribe and data residency rules apply to every contact you store
- Costs rise as contact counts and feature needs grow
- Automation only helps if the underlying process is defined
- Migrating an existing CRM is a project, not an import
Pros & cons
✓ What we like
- One customer record across teams
- Covers marketing, sales and service
- Strong reporting across the lifecycle
- AI assistance for content
! What to watch out for
- Costs scale with contacts and features
- Migration takes real planning
FAQ
What is it best for?
Unifying customer acquisition, conversion, sales and service around one CRM.
Who is it for?
Marketing, sales, service and success teams that need a shared view of the customer.
Does it handle support?
Yes. Tickets and live chat are part of the platform alongside CRM and marketing.
Last reviewed: 2026-09-15
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