Gong

What Gong is

A platform that treats sales conversations as data. It records calls and meetings, transcribes them, marks the key moments and turns that into deal insight and risk signals.

For managers it doubles as a coaching tool and a forecast input.

What you can do with it

• Record and transcribe sales calls
• Mark key moments in a conversation
• See which deals look risky and why
• Review competitive mentions across calls
• Coach new staff from real examples
• Sync insight into your CRM

Who it is for

• Sales teams with long cycles and high deal values
• Customer success teams
• Revenue leaders and managers
• Enablement teams training new hires

What to watch out for

• Recording calls requires consent, and requirements differ between regions and states
• Employee monitoring through call analysis should be disclosed to the team
• Insights only help if they are wired into the sales process
• Check retention of recordings and who can access them