What Bloks is
Bloks keeps the history of a client relationship for financial advisers — the meetings, the calls, the mail, the paperwork — and turns it into structured information with nobody typing anything in.
It calls itself an un-CRM: not a replacement, but a layer handling what ordinary systems leave to the adviser. Financial advisers and wealth teams are the audience, among them firms already tied to a system they are not leaving.
The complaint it answers is familiar: advisers resent acting as data entry clerks for their own systems.
What you can do with it
Whatever touches a client — meetings, calls, mail, notes, and public material — is logged quietly in the background and built into one profile.
Briefings turn up before they are needed, so you walk in aware of what is still open and what counts, with no need to reconstruct any of it. Tasks, promises, and follow-ups are produced and tracked across a team, which is normally the part that depends on somebody remembering. It can run on its own or alongside whatever system you already use.
Who it is for
Financial advisers and planners are the users, along with wealth firms whose difficulty is serving clients the same way across a whole team.
Insurance and investment practices are named too, as are teams carrying many clients. A sole adviser with a handful of clients and a good memory will notice less benefit.
Practices where several people serve the same client over years benefit most. A one-person office with a dozen clients will not.
What to watch out for
Giving financial advice is tightly regulated, and what was said to a client forms part of the compliance duty. Capturing it automatically helps, but configure it with your regulator's record-keeping rules in mind — a transcript is handy evidence and it is also discoverable.
Consent is needed to record client conversations, and in advice work clients have a right to be told. A consent mechanism is mentioned on the site, which is the right thing to have, though using it stays the firm's responsibility. Pulling together everything known about a client concentrates sensitive financial and personal data in one place, so safeguards matter more than usual: where records sit in Canada and whether a recognised security certification is held both need checking rather than assuming. Running it beside an existing customer system risks duplication: advice noted in one place and actions tracked in another leaves two versions that contradict each other, so settle which counts before adopting it.
Pros & cons
✓ What we like
- Client interactions captured without anyone filling in fields
- Briefings arrive before meetings, so nothing has to be reconstructed
- Can run on its own or beside the system you already use
! What to watch out for
- Records overlap with regulatory record-keeping duties and are discoverable
- Consent for recording stays the firm's responsibility
- Running two systems risks two versions that contradict each other
FAQ
Does it replace our CRM?
No — it is described as a layer doing what conventional systems leave to the adviser.
Is consent handled?
A mechanism is mentioned, but using it remains the firm's responsibility.
Where are records held?
Canada is mentioned for data residency, along with a security certification worth verifying.
Last reviewed: 2026-09-15
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