Voxpopme

What Voxpopme is

Voxpopme is a research platform built around video rather than surveys. It collects recorded responses from consumers, extracts topics from what people say and turns them into insights for market research, brand and customer experience teams.

What you can do with it

• Collect video responses at scale
• Extract topics from recorded feedback
• Summarise findings for stakeholders
• Keep research material organised
• Compare responses across segments

Who it is for

• Market research teams
• Brand and insights professionals
• Customer experience functions

What to watch out for

• Video of identifiable people is personal data, and faces and voices can be sensitive; consent, retention and access need defining before collection
• Participants should be told how recordings will be used and whether they appear internally or publicly
• Automated topic extraction can misattribute sentiment, so review quotes in context
• Incentives and recruitment practices should be fair and clearly explained