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Unspam

Test an email before you send the campaign

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What Unspam is

Unspam checks an email before it reaches a list. You send the message to a unique address, and the platform reports a spam score, the rules that were triggered, authentication status and blacklist exposure.

It also covers rendering, accessibility and inbox placement rather than content scoring alone.

What you can do with it

  • Send a test and read the spam score
  • See which content or setup issues triggered filters
  • Check SPF, DKIM and DMARC configuration
  • Check domain and IP against major blacklists
  • Preview rendering and accessibility issues

Who it is for

  • Email marketers sending campaigns
  • Agencies managing client sends
  • Teams with deliverability problems
  • Developers validating transactional mail

What to watch out for

  • A passing test does not guarantee inbox placement for every recipient
  • Reputation and engagement history often matter more than the message
  • Test results are per send, so recurring sends need recurring checks
  • Free monthly allowances should be matched to sending cadence

Pros & cons

✓ What we like

  • Concrete cause per issue rather than one score
  • Blacklist and authentication checks together
  • Free monthly allowance

! What to watch out for

  • No guarantee of placement
  • Per-send checking needed
  • Free limits apply

FAQ

How does a test work?

You send the email to a unique test address, then view results covering spam score, authentication and blacklists.

Is it free?

Yes, with a monthly allowance of tests, previews and placement tests and no card required.

Why do emails still reach spam after a clean test?

Usually reputation, engagement history or infrastructure rather than the content of that message.

Last reviewed: 2026-09-16

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