SwiftERM

What SwiftERM is

SwiftERM models each customer individually and decides what to show them, without segments, journeys or scheduled campaigns. The pitch is autonomy: the system selects products and timing on its own after setup.

It is aimed at retailers who want more revenue from customers they already have.

What you can do with it

• Predict what each customer is likely to buy next
• Time messages to when intent is strongest
• Reduce blanket promotions and discounting
• Run personalization without ongoing management
• Test on a free trial

Who it is for

• E-commerce retailers with repeat customers
• Merchandising teams working on retention
• Businesses with enough order history to model
• Teams without staff to run campaigns

What to watch out for

• The return figure quoted on the site is a vendor claim and should be tested against your own baseline
• Per-customer profiling uses personal data and needs a lawful basis and notice
• Fully autonomous messaging means less direct control over what customers receive
• Claims of no human involvement make review and accountability harder