Flame Analytics

What Flame Analytics is

Web analytics for the physical world. Stores could never measure what websites measure; video analytics now can, and Flame converts camera feeds into footfall, journey and conversion data without identifying individuals.

The privacy-first framing is not decoration: anonymized processing is what makes deployment legally and socially viable.

What you can do with it

• Measure foot traffic across zones and entrances
• Analyze customer journeys through the space
• Track zone conversion and occupancy
• Generate operational reports for retail decisions

Who it is for

• Retail operations and store managers
• Mall and venue operators
• Data teams measuring offline performance
• Chains comparing location performance

What to watch out for

• Video analytics in public-facing spaces is privacy-regulated; anonymization, notification and retention rules must be set
• Camera placement determines data quality; plan deployment carefully
• Misidentification and counting errors need calibration
• Verify local surveillance law before installation