Faraday

What Faraday is

Faraday gives AI agents and marketing systems context about customers. Its own description is a customer context platform for AI agents, delivered through APIs, MCP servers, a UI and bulk deployment.

The work it supports is data completion, segmentation, predictive attributes and personalized messaging for growth and data teams.

What you can do with it

• Enrich customer records before campaigns
• Segment audiences by consumer attributes
• Score leads with predictive attributes
• Feed customer context into AI agents
• Run bulk enrichment through files or API

Who it is for

• Growth and data teams
• Martech and lifecycle marketing teams
• Product teams building customer-facing agents
• E-commerce and subscription businesses

What to watch out for

• Consumer and identity data carries privacy, consent and regional compliance duties
• Predictive labels are probabilities, not facts
• Field minimization and retention policy should be agreed before integration
• Output must be interpretable by your own systems to be useful